Media is like trigonometry and avocados – You either love it or you don’t understand what the hype is all about. Whatever your personal opinions are, the success of your company doesn’t care. Social Media is without a doubt the most powerful tool to promote your business and sell your products or services. It gives you access to the world’s largest market with 24/7 service provision. However, you are also joining millions of others, all seeking the same goal. Here are some things you may wish to consider.